What Is SoLoMo?

SoLoMo?

Social. Local. Mobile. It is the future.

The internet is full of acronyms, and in fact the internet really took off on the back of a famous acronym, AOL or America Online. AOL helped change the way that people communicate with one another. They made it easy for anyone to have a free email account and send a message to another person in minutes, not days. We are in the midst of another massive change in the way we communicate. The mobile revolution has put the power of the internet in the palm of our hand and the way we buy things and communicate with businesses and each other will never be the same.

Social

Humans are social animals. Humans need other humans. Our success has been based on coming together to accomplish shared goals for mutual benefit. We also enjoy the companionship of like minded people and so we form communities and networks and groups. These relationships with like minded people give us the freedom to trust their opinions much more than we do people outside our circles. We are much more likely to try something new if someone we trust has recently tried it and liked it.

Local

For most people, the internet has replaced the Yellow Pages. It has been reported that 97% of consumers search online for the things that they want to buy. Frequently people will research their purchase online and then go to the store and pick it up. Consumers research products, compare prices, read reviews and then even find directions to retail locations online, but they still prefer to go and buy products they can touch and feel. Local SEO provides great opportunities for retail businesses. Local SEO and Google Places Local are becoming vital for service businesses. When people want to find a good place to eat or drink they usually search online for local establishments. Google, Facebook, Twitter, Pinterest, Foursquare and others allow people to get reviews from other customers and most importantly, from the people in their circle of trust.

Mobile

The mobile revolution has lead to incredibly small, portable, internet enabled devices that are affordable for almost everyone. The average person walks around with more computing power than the Apollo 11 in their pocket! We have the power to communicate with everyone we know and find virtually anything we could need all with a few taps and swipes. Millions of people use that power every day to decide where to go for lunch and where to go after work. Mobile marketing and local seo give businesses the power to leverage the mobile revolution and the smart phone explosion to increase their sales quickly.

Social, Local, Mobile

The mobile revolution has changed the way that people communicate and how people spend their money. Mobile marketing and local SEO is the cutting edge way for businesses to cater to what people want. People love to be able to find out what their friends like and do, and where they are, all while on the go. Social, local, mobile. SoLoMo.

If you want to make sure that your business is taking advantage of the mobile revolution and the smart phone explosion to increase sales, contact Hopp2IT today. We can be reached at 720-352-0795 or via email at info@hopp2it.com.

Tags: America Online, AOL, denver colorado internet marketing, denver colorado online marketing, denver internet, denver mobile marketing, Facebook, Foursquare, google, Google Places Local, increase sales, Local, local search engine optimization, Mobile, mobile advertising denver, mobile marketing, mobile marketing denver, Mobile Revolution, Pinterest, smart phone explosion, social, SoLoMo?, Twitter, Yellow Pages

Pin It

About Jeff Hopp

Jeff is a Mobile Marketing Expert and Local SEO based in Denver, CO. He works with local businesses to help them leverage the mobile revolution with cutting edge technology including mobile apps and local search engine optimization to increase sales. Jeff has over 15 years of sales and marketing experience ranging from financial services to mortgage lending and has generated over $500M in online and offline transactions.

3 Responses to “What Is SoLoMo?”


TracyAnn0312

Now I know what is Solomo. You are right, this can be the new future of many blogger to connect in differnt social media.
TracyAnn0312 recently posted..custom glock accessories

Mychael Thompson

Please explain how your services could be of benefit to my boss site?

thanks
Marie Ortiz

Credit Donkey

I had to laugh. When I read SoLoMo, I thought it was a new social networking site or a networking site for Lomo photographers. Cool acronym which I agree has changed the way we communicate. We must be careful though not to forego actual, face-to-face human interaction.
Credit Donkey recently posted..Obama vs Romney: Who Do You Trust More with Your Credit Card?