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How The New Google Plus Local Changes Will Impact Businesses

How The New Google Plus Local Changes Will Impact Businesses

Google Local Google+ Local has been anticipated by quite a few and now that it is finally here it is extremely important that businesses understand how this change will impact them and what they should do.  Businesses that are smart enough to utilize the amazing free service that Google offers will have a tremendous advantage over their competition.   Here are a few ways that you can maximize the impact that Google Plus Local has on your bottom line. Google+ Local Tab Most people reading this probably already have a Google Plus account and a Google Page for their business, but if you don’t, you can set one up here.  The interface now includes more tabs, one of which is “Local”.  It may be under the more tab, but you can drag it to the dock.  I moved “Local” and “Pages” out because I use them more than “Photos” and “Games”.  The Local tab allows you to instantly see any restaurants and businesses that are nearby.  Local is powerful for all local businesses, but because of the Zagat integration restaurants seem to be the type of businesses that are most excited about the recent changes.  Local Places/Pages are ranked based on their location and their rating with a special weight given to the opinions of a users connections (what your friends like and do online affects your search results.). Google Places Pages show up in a variety of Google searches, and frequently show up in mobile searches and not just Android devices, most iphone and ipad users like to “Google” anything they need to find too.  In fact, more than 50%...
Google Plus Goes Local

Google Plus Goes Local

Google created a lot of “buzz” around Google Plus, their most recent social networking platform.  The growth rate of the user base has far exceeded all social networks of the past, but many people debate about it’s overall level of success.  Loyal Google fans recognize the social media site as a unique from Facebook and Twitter despite the frequent comparisons.  Businesses are especially finding that have a Google Plus Local Business Page can add substantial marketing and branding power to their online presence and mobile marketing efforts.  Google Places now show up in Google Plus Local, but it is important for local businesses to make sure that they understand a few things about the switch. Social Authority Google Places was created as a replacement to the old fashioned yellow pages and a way to add businesses to Google Maps.  Not only can the information be found from any internet enabled device, it is continually updated with current information and includes Google Places reviews and photos.  Google Plus Local will allow businesses to truly interact with their customers with verified reviews from Google Plus users and a more photos and videos.  Google Plus Local Pages can also be organized into Google+ circles to allow for filtering and searching with ease. Connect With Customers Google Business Listings will show up through a variety of different searches and not only when someone specifically requests information for a location.  Expect to see Google Plus Local Pages when users search Google Maps, Google Plus and Google.com.  It is also quite likely that Google Local Listings will be prevalent when users search using Google Mobile apps and when using Android devices....
Google+ Local Replaces Google Places

Google+ Local Replaces Google Places

Surprisingly, Google has made another major change.  No, it’s not a panda from venice or a farmer or even a penguin.  Google Places will become Google+ Local.  Google+ Local is now simply a tab on your Google+ profile.  Google launched Google+ in June of 2011 and acquired Zagat in September 2011.  Google+ Local is the integration of Zagat into search results.  You can find reviews from friends, scores and Zagat reviews at plus.google.com/local.   Update Your Google+ Page Today! It is very important for businesses to update,claim or create a Google+ Local page right away.  Google has already begun showing these new pages in search results and their is a good chance you may need to fix something on your page.  Many of the pages are in the wrong category which will hurt their visibility in search results.  Many pages have no photos and simply display a picture of a map of the location.  Many pages have no reviews or citations.  Most pages have limited or incorrect information listed.  Millions of pages were created and are still unclaimed.  Most business owners probably don’t even know their Google+ Local Score. Huge Opportunity For Local Businesses The huge opportunity for businesses right now is to take advantage of the massive change that Google has forced on the internet in the last couple of years.  Mobile local search is a driving force in advertising and Google has created a free way for any business to participate in the incredible infrastructure that has already been built.  Most businesses should have a website, a mobile website and probably a Facebook Fan Page at the least,...