Tag Archives: Mobile Revolution

what is solomo?

What Is SoLoMo?

SoLoMo?

what is solomo?

Social. Local. Mobile.  It is the future.

The internet is full of acronyms, and in fact the internet really took off on the back of a famous acronym, AOL or America Online.  AOL helped change the way that people communicate with one another.  They made it easy for anyone to have a free email account and send a message to another person in minutes, not days.  We are in the midst of another massive change in the way we communicate. The mobile revolution has put the power of the internet in the palm of our hand and the way we buy things and communicate with businesses and each other will never be the same.

Social

Humans are social animals.  Humans need other humans.  Our success has been based on coming together to accomplish shared goals for mutual benefit.  We also enjoy the companionship of like minded people and so we form communities and networks and groups.  These relationships with like minded people give us the freedom to trust their opinions much more than we do people outside our circles.  We are much more likely to try something new if someone we trust has recently tried it and liked it.

Local

For most people, the internet has replaced the Yellow Pages.  It has been reported that 97% of consumers search online for the things that they want to buy.  Frequently people will research their purchase online and then go to the store and pick it up.  Consumers research products, compare prices, read reviews and then even find directions to retail locations online, but they still prefer to go and buy products they can touch and feel.  Local SEO provides great opportunities for retail businesses.  Local SEO and Google Places Local are becoming vital for service businesses.  When people want to find a good place to eat or drink they usually search online for local establishments.  Google, Facebook, Twitter, Pinterest, Foursquare and others allow people to get reviews from other customers and most importantly, from the people in their circle of trust.

Mobile

The mobile revolution has lead to incredibly small, portable, internet enabled devices that are affordable for almost everyone.  The average person walks around with more computing power than the Apollo 11 in their pocket!  We have the power to communicate with everyone we know and find virtually anything we could need all with a few taps and swipes.  Millions of people use that power every day to decide where to go for lunch and where to go after work.  Mobile marketing and local seo give businesses the power to leverage the mobile revolution and the smart phone explosion to increase their sales quickly.

Social, Local, Mobile

The mobile revolution has changed the way that people communicate and how people spend their money.  Mobile marketing and local SEO is the cutting edge way for businesses to cater to what people want.  People love to be able to find out what their friends like and do, and where they are, all while on the go.  Social, local, mobile.  SoLoMo.

If you want to make sure that your business is taking advantage of the mobile revolution and the smart phone explosion to increase sales, contact Hopp2IT today.  We can be reached at 720-352-0795 or via email at info@hopp2it.com.

 

About Jeff Hopp

Jeff is a Mobile Marketing Expert and Local SEO based in Denver, CO. He works with local businesses to help them leverage the mobile revolution with cutting edge technology including mobile apps and local search engine optimization to increase sales. Jeff has over 15 years of sales and marketing experience ranging from financial services to mortgage lending and has generated over $500M in online and offline transactions.
Google Plus Goes Local

Google Plus Goes Local

Google created a lot of “buzz” around Google Plus, their most recent social networking platform.  The growth rate of the user base has far exceeded all social networks of the past, but many people debate about it’s overall level of success.  Loyal Google fans recognize the social media site as a unique from Facebook and Twitter despite the frequent comparisons.  Businesses are especially finding that have a Google Plus Local Business Page can add substantial marketing and branding power to their online presence and mobile marketing efforts.  Google Places now show up in Google Plus Local, but it is important for local businesses to make sure that they understand a few things about the switch.

Google Plus Goes Local

Social Authority

Google Places was created as a replacement to the old fashioned yellow pages and a way to add businesses to Google Maps.  Not only can the information be found from any internet enabled device, it is continually updated with current information and includes Google Places reviews and photos.  Google Plus Local will allow businesses to truly interact with their customers with verified reviews from Google Plus users and a more photos and videos.  Google Plus Local Pages can also be organized into Google+ circles to allow for filtering and searching with ease.

Connect With Customers

Google Business Listings will show up through a variety of different searches and not only when someone specifically requests information for a location.  Expect to see Google Plus Local Pages when users search Google Maps, Google Plus and Google.com.  It is also quite likely that Google Local Listings will be prevalent when users search using Google Mobile apps and when using Android devices.

Zagat Scoring Comes to Google Plus Local

Google Places used a 5 star scale for their user rating system.  Google recently acquired Zagat and it is clear that one major reason was that the Zagat scoring system is widely recognized and respected.  The Zagat score is very comprehensive because it includes a number of different categories that are specific to different types of businesses.  The scoring system ranges from 0-30 and reflects a wide range of factors which helps customers to make better decisions about where they spend their money.

If you would like to make sure that your business is taking full advantage of Google Plus Local and the mobile revolution to bring customers to your door contact Hopp2IT today.  We can be reached at 720-352-0795 or via email at info@hopp2it.com.

About Jeff Hopp

Jeff is a Mobile Marketing Expert and Local SEO based in Denver, CO. He works with local businesses to help them leverage the mobile revolution with cutting edge technology including mobile apps and local search engine optimization to increase sales. Jeff has over 15 years of sales and marketing experience ranging from financial services to mortgage lending and has generated over $500M in online and offline transactions.

White House Declares Mobile Revolution

See the video of White House Declares Mobile Revolution.

The White House recently released this (the bold and italics are mine);

Presidential Memorandum — Building a 21st Century Digital Government

white-house-declares-mobile-revolution“The innovative use of technology is fundamentally transforming how the American people do business and live their daily lives. Exponential increases in computing power, the rise of high-speed networks, and the growing mobile revolution have put the Internet at our fingertips, encouraging innovations that are giving rise to new industries and reshaping existing ones.”

The document goes on to say that the federal government will now be “encouraging agencies to deliver information in new ways that fully utilize the power and potential of mobile and web-based technologies”.

Clearly that administration can see that the mobile revolution is well under way.  Mobile devices are changing the world.  They are changing how we communicate with each other, how we access information and how we exchange information.  People connecting, and sharing and improving the quality of information is the next phase in human evolution.  We are more skilled as humans than ever before because we have such ready access to information.  If I need to know how to fix a hacked WordPress blog or  how to make french toast, I can instantly find the answer.  In fact I can often find millions of answers with a Google search in seconds.  But that has been possible for years.  What is truly amazing is that right now, we can instantly find answers from people we trust, anytime, anywhere, on our mobile device.  I can look up restaurant menu items, movie start times and reviews or  even do some comparison shoping, all while on the go.  Some people even poll their Twitter followers on what they should have for lunch!

The Mobile Revolution has also changed the way the world will do business.

Amazon and the mobile revolution“In the last twelve months, customers around the world have ordered more than US$1 billion of products from Amazon using a mobile device,” – Jeff Bezos, founder and CEO of Amazon.com (July 2010).

  • Paying by mobile i.e. m-payments will be worth US$240 billion in 2011 and could be over US$1 trillion by 2015.
  • Google earned $2.5 billion in annual revenue from mobile advertising in 2011.
  • PayPal expects to see $7 billion in mobile payment volume in 2012.

President Obama knows that mobile technology is the best way to connect with people, and many smart businesses are learning that as well.

SMS or text messaging is something that most people with a mobile device do every day.  Some people send and receive hundreds of text messages every day.  Many people report that they prefer to be contacted via text message.

SMS is the king of mobile messaging.

  • Portio Research (January 2011): 6.9 SMS trillion messages were sent in 2010. SMS traffic is expected to break 8 trillion in 2011.
  •  249 billion MMS were sent, in 2010.
  • 480.6 million users of mobile email in 2010, expected to quadruple by 2015.
  •  311.2 million users of mobile instant messaging (IM) in 2010, expected to grow to 1.6 trillion by 2015

Mobile apps offer an unique way to connect people.  Mobile apps are replacing websites.

In three years over 300,000 mobile apps have been developed

  • IDC (December 2010): In 2010 these 300,000+ applications were downloaded 10.9 billion times. IDC predicts that global downloads will reach 76.9 billion in 2014 and will be worth US$35 billion.
  • ABI Research (October 2011): Predicts that there will be 29 billion apps downloaded in 2011, up from 9 billion in 2010. In Q2 Android overtook Apple in terms of app downloads with 44 percent of downloads, compared to Apple’s 31 percent.
  • Canalys (June 2011): Predicts that direct revenue from the sale of apps, in-app purchases and subscriptions across smartphones and tablets will be $7.3 billion in 2011 rising to $36.7 billion by 2015.

mobile-apps
Smart businesses are taking advantage of this cutting edge technology today.  The mobile revolution is powerful.  The mobile revolution is here.  Find out how Hopp2IT can help you leverage the mobile revolution by clicking here.

Stats from mobithinking

About Jeff Hopp

Jeff is a Mobile Marketing Expert and Local SEO based in Denver, CO. He works with local businesses to help them leverage the mobile revolution with cutting edge technology including mobile apps and local search engine optimization to increase sales. Jeff has over 15 years of sales and marketing experience ranging from financial services to mortgage lending and has generated over $500M in online and offline transactions.