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What Is SoLoMo?

What Is SoLoMo?

SoLoMo? Social. Local. Mobile.  It is the future. The internet is full of acronyms, and in fact the internet really took off on the back of a famous acronym, AOL or America Online.  AOL helped change the way that people communicate with one another.  They made it easy for anyone to have a free email account and send a message to another person in minutes, not days.  We are in the midst of another massive change in the way we communicate. The mobile revolution has put the power of the internet in the palm of our hand and the way we buy things and communicate with businesses and each other will never be the same. Social Humans are social animals.  Humans need other humans.  Our success has been based on coming together to accomplish shared goals for mutual benefit.  We also enjoy the companionship of like minded people and so we form communities and networks and groups.  These relationships with like minded people give us the freedom to trust their opinions much more than we do people outside our circles.  We are much more likely to try something new if someone we trust has recently tried it and liked it. Local For most people, the internet has replaced the Yellow Pages.  It has been reported that 97% of consumers search online for the things that they want to buy.  Frequently people will research their purchase online and then go to the store and pick it up.  Consumers research products, compare prices, read reviews and then even find directions to retail locations online, but they still prefer to go and...
Google Plus Goes Local

Google Plus Goes Local

Google created a lot of “buzz” around Google Plus, their most recent social networking platform.  The growth rate of the user base has far exceeded all social networks of the past, but many people debate about it’s overall level of success.  Loyal Google fans recognize the social media site as a unique from Facebook and Twitter despite the frequent comparisons.  Businesses are especially finding that have a Google Plus Local Business Page can add substantial marketing and branding power to their online presence and mobile marketing efforts.  Google Places now show up in Google Plus Local, but it is important for local businesses to make sure that they understand a few things about the switch. Social Authority Google Places was created as a replacement to the old fashioned yellow pages and a way to add businesses to Google Maps.  Not only can the information be found from any internet enabled device, it is continually updated with current information and includes Google Places reviews and photos.  Google Plus Local will allow businesses to truly interact with their customers with verified reviews from Google Plus users and a more photos and videos.  Google Plus Local Pages can also be organized into Google+ circles to allow for filtering and searching with ease. Connect With Customers Google Business Listings will show up through a variety of different searches and not only when someone specifically requests information for a location.  Expect to see Google Plus Local Pages when users search Google Maps, Google Plus and Google.com.  It is also quite likely that Google Local Listings will be prevalent when users search using Google Mobile apps and when using Android devices....

White House Declares Mobile Revolution

See the video of White House Declares Mobile Revolution. The White House recently released this (the bold and italics are mine); Presidential Memorandum — Building a 21st Century Digital Government “The innovative use of technology is fundamentally transforming how the American people do business and live their daily lives. Exponential increases in computing power, the rise of high-speed networks, and the growing mobile revolution have put the Internet at our fingertips, encouraging innovations that are giving rise to new industries and reshaping existing ones.” The document goes on to say that the federal government will now be “encouraging agencies to deliver information in new ways that fully utilize the power and potential of mobile and web-based technologies”. Clearly that administration can see that the mobile revolution is well under way.  Mobile devices are changing the world.  They are changing how we communicate with each other, how we access information and how we exchange information.  People connecting, and sharing and improving the quality of information is the next phase in human evolution.  We are more skilled as humans than ever before because we have such ready access to information.  If I need to know how to fix a hacked WordPress blog or  how to make french toast, I can instantly find the answer.  In fact I can often find millions of answers with a Google search in seconds.  But that has been possible for years.  What is truly amazing is that right now, we can instantly find answers from people we trust, anytime, anywhere, on our mobile device.  I can look up restaurant menu items, movie start times and reviews or  even do some...