The White House recently released this (the bold and italics are mine);
“The innovative use of technology is fundamentally transforming how the American people do business and live their daily lives. Exponential increases in computing power, the rise of high-speed networks, and the growing mobile revolution have put the Internet at our fingertips, encouraging innovations that are giving rise to new industries and reshaping existing ones.”
The document goes on to say that the federal government will now be “encouraging agencies to deliver information in new ways that fully utilize the power and potential of mobile and web-based technologies”.
Clearly that administration can see that the mobile revolution is well under way. Mobile devices are changing the world. They are changing how we communicate with each other, how we access information and how we exchange information. People connecting, and sharing and improving the quality of information is the next phase in human evolution. We are more skilled as humans than ever before because we have such ready access to information. If I need to know how to fix a hacked WordPress blog or how to make french toast, I can instantly find the answer. In fact I can often find millions of answers with a Google search in seconds. But that has been possible for years. What is truly amazing is that right now, we can instantly find answers from people we trust, anytime, anywhere, on our mobile device. I can look up restaurant menu items, movie start times and reviews or even do some comparison shoping, all while on the go. Some people even poll their Twitter followers on what they should have for lunch!
The Mobile Revolution has also changed the way the world will do business.
- Paying by mobile i.e. m-payments will be worth US$240 billion in 2011 and could be over US$1 trillion by 2015.
- Google earned $2.5 billion in annual revenue from mobile advertising in 2011.
- PayPal expects to see $7 billion in mobile payment volume in 2012.
President Obama knows that mobile technology is the best way to connect with people, and many smart businesses are learning that as well.
SMS or text messaging is something that most people with a mobile device do every day. Some people send and receive hundreds of text messages every day. Many people report that they prefer to be contacted via text message.
SMS is the king of mobile messaging.
- Portio Research (January 2011): 6.9 SMS trillion messages were sent in 2010. SMS traffic is expected to break 8 trillion in 2011.
- 249 billion MMS were sent, in 2010.
- 480.6 million users of mobile email in 2010, expected to quadruple by 2015.
- 311.2 million users of mobile instant messaging (IM) in 2010, expected to grow to 1.6 trillion by 2015
Mobile apps offer an unique way to connect people. Mobile apps are replacing websites.
In three years over 300,000 mobile apps have been developed
- IDC (December 2010): In 2010 these 300,000+ applications were downloaded 10.9 billion times. IDC predicts that global downloads will reach 76.9 billion in 2014 and will be worth US$35 billion.
- ABI Research (October 2011): Predicts that there will be 29 billion apps downloaded in 2011, up from 9 billion in 2010. In Q2 Android overtook Apple in terms of app downloads with 44 percent of downloads, compared to Apple’s 31 percent.
- Canalys (June 2011): Predicts that direct revenue from the sale of apps, in-app purchases and subscriptions across smartphones and tablets will be $7.3 billion in 2011 rising to $36.7 billion by 2015.
Smart businesses are taking advantage of this cutting edge technology today. The mobile revolution is powerful. The mobile revolution is here. Find out how Hopp2IT can help you leverage the mobile revolution by clicking here.
Stats from mobithinking