Tag Archives: mobile marketing denver

Custom Mobile Apps

If You Want to Compete, You Need an App.

                                         

Consumers use their mobile devices to find the information they want, as soon as they want it. They depend on the instant accessibility of mobile apps to quickly tell them what they need to know, so they can make their purchasing decisions and get on with what they’re doing.

Smart business owners understand the power and importance of mobile marketing to their bottom line. They use mobile apps to connect with customers, share relevant news, offer great deals, increase foot traffic, take reservations, and boost their revenues.Whether they deliver a service, sell products in a store, or run a successful restaurant, they know that having a mobile app is one of the most effective ways to reach their customers, whether they’re on the go or standing still.

Having a beautiful customized app allows businesses to:

Build customer loyalty.

Make your customers feel special by offering discounts, coupons, and promotions just for using your app.

Send push notifications.

Deliver instant messages to your customers’ mobile phones whenever you wish. While only 4% to 10% of emails get opened, push notifications get read 97% of the time.

Create Digital Loyalty Programs

Reward your customers for coming back again and again with digital loyalty programs with built in sharing for word of mouth marketing.

Create viral buzz.

Let customers quickly tell all of their friends about you using the built-in sharing capabilities of Facebook, Twitter, LinkedIn, your blog, SMS, and Email.

Grow your list.

Gather names and email addresses directly inside your app and easily export them into your favorite email marketing campaign service.

Promote special events.

Provide up-to-date information about all of your business events, sales, and promotions with an in-app events calendar that anyone can access.

Gain more credibility.

These are still the early years of the mobile app. Having one adds serious credibility to your business—especially among those who don’t know how easy we make it.

Keep customers informed.

Fill your app with information about your business, service offerings, product samples, menus, and more. There’s a tab for just about everything you want them to know.

Connect with ease.

Make it simple for customers to reach you using one touch calling, email, a website link, and GPS directions to to your business—all from inside your app.

Get instant feedback.

Allow customers to leave feedback on your fan wall, share photos, make restaurant reservations, and send comments in a variety of ways.

Track your success.

Use robust analytics to track daily, weekly, and monthly downloads of your app.

 

 

 

 

 

 

 

 

what is solomo?

What Is SoLoMo?

SoLoMo?

what is solomo?

Social. Local. Mobile.  It is the future.

The internet is full of acronyms, and in fact the internet really took off on the back of a famous acronym, AOL or America Online.  AOL helped change the way that people communicate with one another.  They made it easy for anyone to have a free email account and send a message to another person in minutes, not days.  We are in the midst of another massive change in the way we communicate. The mobile revolution has put the power of the internet in the palm of our hand and the way we buy things and communicate with businesses and each other will never be the same.

Social

Humans are social animals.  Humans need other humans.  Our success has been based on coming together to accomplish shared goals for mutual benefit.  We also enjoy the companionship of like minded people and so we form communities and networks and groups.  These relationships with like minded people give us the freedom to trust their opinions much more than we do people outside our circles.  We are much more likely to try something new if someone we trust has recently tried it and liked it.

Local

For most people, the internet has replaced the Yellow Pages.  It has been reported that 97% of consumers search online for the things that they want to buy.  Frequently people will research their purchase online and then go to the store and pick it up.  Consumers research products, compare prices, read reviews and then even find directions to retail locations online, but they still prefer to go and buy products they can touch and feel.  Local SEO provides great opportunities for retail businesses.  Local SEO and Google Places Local are becoming vital for service businesses.  When people want to find a good place to eat or drink they usually search online for local establishments.  Google, Facebook, Twitter, Pinterest, Foursquare and others allow people to get reviews from other customers and most importantly, from the people in their circle of trust.

Mobile

The mobile revolution has lead to incredibly small, portable, internet enabled devices that are affordable for almost everyone.  The average person walks around with more computing power than the Apollo 11 in their pocket!  We have the power to communicate with everyone we know and find virtually anything we could need all with a few taps and swipes.  Millions of people use that power every day to decide where to go for lunch and where to go after work.  Mobile marketing and local seo give businesses the power to leverage the mobile revolution and the smart phone explosion to increase their sales quickly.

Social, Local, Mobile

The mobile revolution has changed the way that people communicate and how people spend their money.  Mobile marketing and local SEO is the cutting edge way for businesses to cater to what people want.  People love to be able to find out what their friends like and do, and where they are, all while on the go.  Social, local, mobile.  SoLoMo.

If you want to make sure that your business is taking advantage of the mobile revolution and the smart phone explosion to increase sales, contact Hopp2IT today.  We can be reached at 720-352-0795 or via email at info@hopp2it.com.

 

About Jeff Hopp

Jeff is a Mobile Marketing Expert and Local SEO based in Denver, CO. He works with local businesses to help them leverage the mobile revolution with cutting edge technology including mobile apps and local search engine optimization to increase sales. Jeff has over 15 years of sales and marketing experience ranging from financial services to mortgage lending and has generated over $500M in online and offline transactions.
Google Plus Goes Local

Google Plus Goes Local

Google created a lot of “buzz” around Google Plus, their most recent social networking platform.  The growth rate of the user base has far exceeded all social networks of the past, but many people debate about it’s overall level of success.  Loyal Google fans recognize the social media site as a unique from Facebook and Twitter despite the frequent comparisons.  Businesses are especially finding that have a Google Plus Local Business Page can add substantial marketing and branding power to their online presence and mobile marketing efforts.  Google Places now show up in Google Plus Local, but it is important for local businesses to make sure that they understand a few things about the switch.

Google Plus Goes Local

Social Authority

Google Places was created as a replacement to the old fashioned yellow pages and a way to add businesses to Google Maps.  Not only can the information be found from any internet enabled device, it is continually updated with current information and includes Google Places reviews and photos.  Google Plus Local will allow businesses to truly interact with their customers with verified reviews from Google Plus users and a more photos and videos.  Google Plus Local Pages can also be organized into Google+ circles to allow for filtering and searching with ease.

Connect With Customers

Google Business Listings will show up through a variety of different searches and not only when someone specifically requests information for a location.  Expect to see Google Plus Local Pages when users search Google Maps, Google Plus and Google.com.  It is also quite likely that Google Local Listings will be prevalent when users search using Google Mobile apps and when using Android devices.

Zagat Scoring Comes to Google Plus Local

Google Places used a 5 star scale for their user rating system.  Google recently acquired Zagat and it is clear that one major reason was that the Zagat scoring system is widely recognized and respected.  The Zagat score is very comprehensive because it includes a number of different categories that are specific to different types of businesses.  The scoring system ranges from 0-30 and reflects a wide range of factors which helps customers to make better decisions about where they spend their money.

If you would like to make sure that your business is taking full advantage of Google Plus Local and the mobile revolution to bring customers to your door contact Hopp2IT today.  We can be reached at 720-352-0795 or via email at info@hopp2it.com.

About Jeff Hopp

Jeff is a Mobile Marketing Expert and Local SEO based in Denver, CO. He works with local businesses to help them leverage the mobile revolution with cutting edge technology including mobile apps and local search engine optimization to increase sales. Jeff has over 15 years of sales and marketing experience ranging from financial services to mortgage lending and has generated over $500M in online and offline transactions.
Mobile Marketing Consulting Denver

About Us

Mobile Marketing Consulting DenverHopp2IT offers mobile marketing consulting to local businesses in the Denver, Colorado area and nation wide.  Products and services provided include custom mobile applications, mobile websites, social media management, local search engine optimization, online reputation management, video marketing, sms marketing and email marketing.

 

Services are provided in the Rocky Mountain Region including Aurora, Boulder, Denver, Fort Collins and Colorado Springs.  Custom Mobile Applications and Mobile Marketing Consulting is also offered on a remote basis for select clients around the United States.  Ask us for details.