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Brace yourself; this might strike you as a something to worry about. However, it is also proof that this is a great business opportunity if you are willing to embrace it.
Cisco Systems, the leading networking company in the world, estimates that the number of mobile devices will surpass the number of human beings on the planet by the end of 2012. Cisco goes on to predict that in four short years, there will be over 10 billion mobile-connected devices on said planet, exchanging 130 exabytes of data annually, roughly equal to 33 billion DVD’s. All that communicating will be done by only 7.3 billion earthlings in 2016.
And this growth will occur after mobile data traffic already expanded eight-fold in the last ten years.
The Internet may have seemed new in 2000, but it was already imbedded in our daily lives. We have never seen an industry or a communication medium accelerate like this before.
Here is the most astonishing finding of the Cisco study: Average smartphone usage almost tripled in 2011.
Other key points:
- Smartphones represent only 12% of handsets in use today worldwide, but they handle over 82% of total mobile data traffic.
- In 2011, the typical smartphone generated 35 times more mobile data traffic than the typical basic-feature cell phone.
What’s in store for humanity when the machines overtake us in sheer numbers? Only time will tell. For now, let’s focus on the staggering opportunities the massive growth of the smartphone industry present for those of us who know how to capitalize on the fantastic power of mobile marketing and apply it to our own businesses.
Mobile devices will outnumber humans long before everyone has a smartphone, or even a cell phone. How? Multiples.
There are already millions of people around the globe who have multiple mobile devices (maybe even you.) According to Susan Teltscher, an analyst with International Telecommunications Union, the highest penetration of cell phone ownership tends to be in small counties with lots of foreign workers and visitors who tend to buy local phones to use during their stay. United Arab Emerites currently holds the title of the most mobile phones per capita with 233 percent, followed closely by the tiny country of Montenegro with 210 percent.
Does the U.S. and China rank high on the list? Absolutely not. It turns out that there is plenty of room for growth in both cases. Statistics from the ITU show that mobile phone penetration holds steady at 91 percent in the U.S. and only 56 percent in Mainland China.
Translate those numbers into growth potential for mobile marketers. The smart marketers will grab these opportunities now so they can be leaders in the field when smart phones become even more pervasive in the worlds largest markets
Google+ Local has been anticipated by quite a few and now that it is finally here it is extremely important that businesses understand how this change will impact them and what they should do. Businesses that are smart enough to utilize the amazing free service that Google offers will have a tremendous advantage over their competition. Here are a few ways that you can maximize the impact that Google Plus Local has on your bottom line.
Google+ Local Tab
Most people reading this probably already have a Google Plus account and a Google Page for their business, but if you don’t, you can set one up here. The interface now includes more tabs, one of which is “Local”. It may be under the more tab, but you can drag it to the dock. I moved “Local” and “Pages” out because I use them more than “Photos” and “Games”. The Local tab allows you to instantly see any restaurants and businesses that are nearby. Local is powerful for all local businesses, but because of the Zagat integration restaurants seem to be the type of businesses that are most excited about the recent changes. Local Places/Pages are ranked based on their location and their rating with a special weight given to the opinions of a users connections (what your friends like and do online affects your search results.).
Google Places Pages show up in a variety of Google searches, and frequently show up in mobile searches and not just Android devices, most iphone and ipad users like to “Google” anything they need to find too. In fact, more than 50% of all searches for local businesses such as restaurants are already done from mobile devices. Recently, on Valentines day, 65% of searches for the word restaurant were from a mobile device. This trend will only continue as millions of new mobile devices are activated every day.
How Can Businesses Leverage Google Plus Local?
Businesses can take advantage of Google Plus Local by creating a free page and then properly optimizing and updating the page to make sure that as many people as possible see it. Many people will immediately call or visit one of the first three listings they see, so ranking highly is important. Many people will want to review the businesses Google Page and look at pictures, watch videos and read reviews from customers, so it is important that to make the business page appealing. Many people will choose to continue to research the businesses they find through Google Plus Local and will either click on the link to the companies website (if there is one) or they will search the business name in Google and review the results, so it is also important for businesses and people to make sure they have a good online reputation.
To make sure that your business is ready to deal with the changes to Google Plus Local and the impact they will have on your business, contact Hopp2IT today!
Social. Local. Mobile. It is the future.
The internet is full of acronyms, and in fact the internet really took off on the back of a famous acronym, AOL or America Online. AOL helped change the way that people communicate with one another. They made it easy for anyone to have a free email account and send a message to another person in minutes, not days. We are in the midst of another massive change in the way we communicate. The mobile revolution has put the power of the internet in the palm of our hand and the way we buy things and communicate with businesses and each other will never be the same.
Humans are social animals. Humans need other humans. Our success has been based on coming together to accomplish shared goals for mutual benefit. We also enjoy the companionship of like minded people and so we form communities and networks and groups. These relationships with like minded people give us the freedom to trust their opinions much more than we do people outside our circles. We are much more likely to try something new if someone we trust has recently tried it and liked it.
For most people, the internet has replaced the Yellow Pages. It has been reported that 97% of consumers search online for the things that they want to buy. Frequently people will research their purchase online and then go to the store and pick it up. Consumers research products, compare prices, read reviews and then even find directions to retail locations online, but they still prefer to go and buy products they can touch and feel. Local SEO provides great opportunities for retail businesses. Local SEO and Google Places Local are becoming vital for service businesses. When people want to find a good place to eat or drink they usually search online for local establishments. Google, Facebook, Twitter, Pinterest, Foursquare and others allow people to get reviews from other customers and most importantly, from the people in their circle of trust.
The mobile revolution has lead to incredibly small, portable, internet enabled devices that are affordable for almost everyone. The average person walks around with more computing power than the Apollo 11 in their pocket! We have the power to communicate with everyone we know and find virtually anything we could need all with a few taps and swipes. Millions of people use that power every day to decide where to go for lunch and where to go after work. Mobile marketing and local seo give businesses the power to leverage the mobile revolution and the smart phone explosion to increase their sales quickly.
Social, Local, Mobile
The mobile revolution has changed the way that people communicate and how people spend their money. Mobile marketing and local SEO is the cutting edge way for businesses to cater to what people want. People love to be able to find out what their friends like and do, and where they are, all while on the go. Social, local, mobile. SoLoMo.
If you want to make sure that your business is taking advantage of the mobile revolution and the smart phone explosion to increase sales, contact Hopp2IT today. We can be reached at 720-352-0795 or via email at firstname.lastname@example.org.