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3 MUST HAVES for Your SMS Text Messages

Mobile phones offer the best new product promotion tool since the advent of television.  Everyone has a phone, almost always with them, and they use it all day, every day.  The cost-effectiveness of mobile marketing is compelling, and if you are not taking advantage of all of the new marketing tools available, you are missing out on additional income and profits. Text message marketing is an integral part of any mobile marketing effort, and just like all of your marketing efforts, proper planning and thoughtful execution will go a long way in helping consumers grasp what it is you are trying to sell them. Text messages are officially known as SMS, which stands for Short Message Service.  The limit for most text messages is 160 characters, so a concise, precise message is essential.  The key is to get all of the important, effective, and PROFITABLE components of the text message into a limited space. Here are a few things all of your text messages should include: 3 Essential Elements of a Great Marketing Text Message 1.      Mention Your Business Name You would be surprised at how many text message marketing campaigns leave out this seemingly obvious point, but they do.  Display the name of your business in every message so people know who is texting them.  You can do this in two ways: - Have your company name displayed as the sender.  No question who is texting, but the drawback is the lack of a phone number to reply with questions. -  Provide the business number as the sender.  Be sure to include your business name in the body...

More Mobile Devices Than People?

Brace yourself; this might strike you as a something to worry about.  However, it is also proof that this is a great business opportunity if you are willing to embrace it. Cisco Systems, the leading networking company in the world, estimates that the number of mobile devices will surpass the number of human beings on the planet by the end of 2012.  Cisco goes on to predict that in four short years, there will be over 10 billion mobile-connected devices on said planet, exchanging 130 exabytes of data annually, roughly equal to 33 billion DVD’s.  All that communicating will be done by only 7.3 billion earthlings in 2016. And this growth will occur after mobile data traffic already expanded eight-fold in the last ten years. The Internet may have seemed new in 2000, but it was already imbedded in our daily lives.  We have never seen an industry or a communication medium accelerate like this before. Here is the most astonishing finding of the Cisco study:  Average smartphone usage almost tripled in 2011. Other key points: Smartphones represent only 12% of  handsets in use today worldwide, but they handle over 82% of total mobile data traffic. In 2011, the typical smartphone generated 35 times more mobile data traffic than the typical basic-feature cell phone. What’s in store for humanity when the machines overtake us in sheer numbers?  Only time will tell.  For now, let’s focus on the staggering opportunities the massive growth of the smartphone industry present for those of us who know how to capitalize on the fantastic power of mobile marketing and apply it to our own businesses. Mobile...
How The New Google Plus Local Changes Will Impact Businesses

How The New Google Plus Local Changes Will Impact Businesses

Google Local Google+ Local has been anticipated by quite a few and now that it is finally here it is extremely important that businesses understand how this change will impact them and what they should do.  Businesses that are smart enough to utilize the amazing free service that Google offers will have a tremendous advantage over their competition.   Here are a few ways that you can maximize the impact that Google Plus Local has on your bottom line. Google+ Local Tab Most people reading this probably already have a Google Plus account and a Google Page for their business, but if you don’t, you can set one up here.  The interface now includes more tabs, one of which is “Local”.  It may be under the more tab, but you can drag it to the dock.  I moved “Local” and “Pages” out because I use them more than “Photos” and “Games”.  The Local tab allows you to instantly see any restaurants and businesses that are nearby.  Local is powerful for all local businesses, but because of the Zagat integration restaurants seem to be the type of businesses that are most excited about the recent changes.  Local Places/Pages are ranked based on their location and their rating with a special weight given to the opinions of a users connections (what your friends like and do online affects your search results.). Google Places Pages show up in a variety of Google searches, and frequently show up in mobile searches and not just Android devices, most iphone and ipad users like to “Google” anything they need to find too.  In fact, more than 50%...
What Is SoLoMo?

What Is SoLoMo?

SoLoMo? Social. Local. Mobile.  It is the future. The internet is full of acronyms, and in fact the internet really took off on the back of a famous acronym, AOL or America Online.  AOL helped change the way that people communicate with one another.  They made it easy for anyone to have a free email account and send a message to another person in minutes, not days.  We are in the midst of another massive change in the way we communicate. The mobile revolution has put the power of the internet in the palm of our hand and the way we buy things and communicate with businesses and each other will never be the same. Social Humans are social animals.  Humans need other humans.  Our success has been based on coming together to accomplish shared goals for mutual benefit.  We also enjoy the companionship of like minded people and so we form communities and networks and groups.  These relationships with like minded people give us the freedom to trust their opinions much more than we do people outside our circles.  We are much more likely to try something new if someone we trust has recently tried it and liked it. Local For most people, the internet has replaced the Yellow Pages.  It has been reported that 97% of consumers search online for the things that they want to buy.  Frequently people will research their purchase online and then go to the store and pick it up.  Consumers research products, compare prices, read reviews and then even find directions to retail locations online, but they still prefer to go and...