Select Page

More Mobile Devices Than People?

Brace yourself; this might strike you as a something to worry about.  However, it is also proof that this is a great business opportunity if you are willing to embrace it. Cisco Systems, the leading networking company in the world, estimates that the number of mobile devices will surpass the number of human beings on the planet by the end of 2012.  Cisco goes on to predict that in four short years, there will be over 10 billion mobile-connected devices on said planet, exchanging 130 exabytes of data annually, roughly equal to 33 billion DVD’s.  All that communicating will be done by only 7.3 billion earthlings in 2016. And this growth will occur after mobile data traffic already expanded eight-fold in the last ten years. The Internet may have seemed new in 2000, but it was already imbedded in our daily lives.  We have never seen an industry or a communication medium accelerate like this before. Here is the most astonishing finding of the Cisco study:  Average smartphone usage almost tripled in 2011. Other key points: Smartphones represent only 12% of  handsets in use today worldwide, but they handle over 82% of total mobile data traffic. In 2011, the typical smartphone generated 35 times more mobile data traffic than the typical basic-feature cell phone. What’s in store for humanity when the machines overtake us in sheer numbers?  Only time will tell.  For now, let’s focus on the staggering opportunities the massive growth of the smartphone industry present for those of us who know how to capitalize on the fantastic power of mobile marketing and apply it to our own businesses. Mobile...

White House Declares Mobile Revolution

See the video of White House Declares Mobile Revolution. The White House recently released this (the bold and italics are mine); Presidential Memorandum — Building a 21st Century Digital Government “The innovative use of technology is fundamentally transforming how the American people do business and live their daily lives. Exponential increases in computing power, the rise of high-speed networks, and the growing mobile revolution have put the Internet at our fingertips, encouraging innovations that are giving rise to new industries and reshaping existing ones.” The document goes on to say that the federal government will now be “encouraging agencies to deliver information in new ways that fully utilize the power and potential of mobile and web-based technologies”. Clearly that administration can see that the mobile revolution is well under way.  Mobile devices are changing the world.  They are changing how we communicate with each other, how we access information and how we exchange information.  People connecting, and sharing and improving the quality of information is the next phase in human evolution.  We are more skilled as humans than ever before because we have such ready access to information.  If I need to know how to fix a hacked WordPress blog or  how to make french toast, I can instantly find the answer.  In fact I can often find millions of answers with a Google search in seconds.  But that has been possible for years.  What is truly amazing is that right now, we can instantly find answers from people we trust, anytime, anywhere, on our mobile device.  I can look up restaurant menu items, movie start times and reviews or  even do some...