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How The New Google Plus Local Changes Will Impact Businesses

How The New Google Plus Local Changes Will Impact Businesses

Google Local Google+ Local has been anticipated by quite a few and now that it is finally here it is extremely important that businesses understand how this change will impact them and what they should do.  Businesses that are smart enough to utilize the amazing free service that Google offers will have a tremendous advantage over their competition.   Here are a few ways that you can maximize the impact that Google Plus Local has on your bottom line. Google+ Local Tab Most people reading this probably already have a Google Plus account and a Google Page for their business, but if you don’t, you can set one up here.  The interface now includes more tabs, one of which is “Local”.  It may be under the more tab, but you can drag it to the dock.  I moved “Local” and “Pages” out because I use them more than “Photos” and “Games”.  The Local tab allows you to instantly see any restaurants and businesses that are nearby.  Local is powerful for all local businesses, but because of the Zagat integration restaurants seem to be the type of businesses that are most excited about the recent changes.  Local Places/Pages are ranked based on their location and their rating with a special weight given to the opinions of a users connections (what your friends like and do online affects your search results.). Google Places Pages show up in a variety of Google searches, and frequently show up in mobile searches and not just Android devices, most iphone and ipad users like to “Google” anything they need to find too.  In fact, more than 50%...

Where will they find the time?

Directv has a new moto.  “It will change your life”.  I assume they mean in a good way, but research would probably say differently.  At least about tv in general.  A local radio morning show was talking about a study that found that people who watch more than four hours of tv a day were more likely to die of any cause.  I really began to understand the difference between causation and correlation when I read the book Freakonomics.  It is easy to think that something is the cause just because two things happen at the same time.  It could simply be that people who are dying watch a lot of tv because they are unhealthy and can’t do much else.  Or, as the DJ’s I heard this morning assumed, maybe sitting on the couch watching tv is a primary cause of our unhealthiness.  Seth Godin claims that he doesn’t watch tv, or go to meetings.  I don’t know if I could take it that far, but image all the time it would free up!  Clay Shirky helped to quantify the collective amount of time we spend vegging out in front of the tube and even used Wikipedia as a unit.  Are we beginning to learn better ways of spending our cognitive surplus?  We may be witnessing a revolution, but TV is still a sacred part of American culture.  A co-worker of mine got a surprise bonus, and his first thought was “big screen”!  The first caller on the radio show asked, “what else are we supposed to do?”.  Most adults grew up watching tv.  Most of us never...