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One More Reason to Join Google Plus

One More Reason to Join Google Plus

Google is on a mission.  They keep improving the formula they use to rank almost everything on the Internet.  This is good news for true marketers like you.  The better Google gets at weeding out the spambots and automarketers, the better their search results, and the easier it will be to find real people and real businesses like you and yours. Author Rank is Coming! Without getting too technical about it, Google is about to launch Author Rank, a new wrinkle in the super-secret, mega-powerful and ridiculously profitable PageRank algorithm for producing the search results we have all come to know and love/hate.  AuthorRank will use Google Plus to help the girls and boys at the Googleplex attribute content to an author and rank it, based on a variety (they’ll never tell) of factors to rate both the content and the author.  The better the content (clear, well-written, original) the better the ranking for both it and the author.  The better the author (as represented by his or her Author Rank) the better the ranking for the content.  Confused?  Me too, but suffice it to say that Google will advance their long-term agenda of selflessly producing better search results and selfishly reaping greater search market share and profits.  I’d count that as a win for all involved.  Except Bing. So if you are already writing content for your business’s website or blog, make sure you sign up for Google Plus today so Google can start compiling an Author Rank for you and your content.  Remember, better search results means more clicks, more sales and bigger profits....

9 Advantages of Using Google Plus Local

Google is giving away an amazing gift to smart businesswomen (and men) and if you are not taking advantage of their offer, you are missing a huge opportunity.  Google Plus Local can become your most cost-effective marketing tool, and you need to fire up this money-making machine.  Let me show you nine benefits of using Google Plus Local. 1) It’s free!  Come on, you can’t get more cost-effective that free.  Not even a set up charge.  You know people use Google – it’s crazy not to let people know where you are. 2) Google Advertising.  Claim your rightful place on Google Plus Local and you can then access several Google Advertising tools available to you and your business. 3) Customer review forum.  Once you set up your Google Plus Local account, you have a perfect spot for your satisfied customers to post positive reviews and testimonials.  For less-than-satisfied customers, you can openly address and handle complaints to that potential customers can see for themselves that you are eager to work with customers to make them happy. 4) Google Maps.  You’ve seen a few business embedded in Google Maps when you zoom in - very few.  Be one of the few.  Google will place a marker for your business on Google Maps, and if you act now, you will be one of those identified businesses. 5) The new Yellow Pages.  You’ve seen the statistics – over 97% of all consumers search on the web to find local businesses.  The Yellow Pages is so last century.  If you want new customers to find you, a Google Plus Local listing is essential....
How The New Google Plus Local Changes Will Impact Businesses

How The New Google Plus Local Changes Will Impact Businesses

Google Local Google+ Local has been anticipated by quite a few and now that it is finally here it is extremely important that businesses understand how this change will impact them and what they should do.  Businesses that are smart enough to utilize the amazing free service that Google offers will have a tremendous advantage over their competition.   Here are a few ways that you can maximize the impact that Google Plus Local has on your bottom line. Google+ Local Tab Most people reading this probably already have a Google Plus account and a Google Page for their business, but if you don’t, you can set one up here.  The interface now includes more tabs, one of which is “Local”.  It may be under the more tab, but you can drag it to the dock.  I moved “Local” and “Pages” out because I use them more than “Photos” and “Games”.  The Local tab allows you to instantly see any restaurants and businesses that are nearby.  Local is powerful for all local businesses, but because of the Zagat integration restaurants seem to be the type of businesses that are most excited about the recent changes.  Local Places/Pages are ranked based on their location and their rating with a special weight given to the opinions of a users connections (what your friends like and do online affects your search results.). Google Places Pages show up in a variety of Google searches, and frequently show up in mobile searches and not just Android devices, most iphone and ipad users like to “Google” anything they need to find too.  In fact, more than 50%...
What Is SoLoMo?

What Is SoLoMo?

SoLoMo? Social. Local. Mobile.  It is the future. The internet is full of acronyms, and in fact the internet really took off on the back of a famous acronym, AOL or America Online.  AOL helped change the way that people communicate with one another.  They made it easy for anyone to have a free email account and send a message to another person in minutes, not days.  We are in the midst of another massive change in the way we communicate. The mobile revolution has put the power of the internet in the palm of our hand and the way we buy things and communicate with businesses and each other will never be the same. Social Humans are social animals.  Humans need other humans.  Our success has been based on coming together to accomplish shared goals for mutual benefit.  We also enjoy the companionship of like minded people and so we form communities and networks and groups.  These relationships with like minded people give us the freedom to trust their opinions much more than we do people outside our circles.  We are much more likely to try something new if someone we trust has recently tried it and liked it. Local For most people, the internet has replaced the Yellow Pages.  It has been reported that 97% of consumers search online for the things that they want to buy.  Frequently people will research their purchase online and then go to the store and pick it up.  Consumers research products, compare prices, read reviews and then even find directions to retail locations online, but they still prefer to go and...