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what is solomo?

What Is SoLoMo?

SoLoMo?

what is solomo?

Social. Local. Mobile.  It is the future.

The internet is full of acronyms, and in fact the internet really took off on the back of a famous acronym, AOL or America Online.  AOL helped change the way that people communicate with one another.  They made it easy for anyone to have a free email account and send a message to another person in minutes, not days.  We are in the midst of another massive change in the way we communicate. The mobile revolution has put the power of the internet in the palm of our hand and the way we buy things and communicate with businesses and each other will never be the same.

Social

Humans are social animals.  Humans need other humans.  Our success has been based on coming together to accomplish shared goals for mutual benefit.  We also enjoy the companionship of like minded people and so we form communities and networks and groups.  These relationships with like minded people give us the freedom to trust their opinions much more than we do people outside our circles.  We are much more likely to try something new if someone we trust has recently tried it and liked it.

Local

For most people, the internet has replaced the Yellow Pages.  It has been reported that 97% of consumers search online for the things that they want to buy.  Frequently people will research their purchase online and then go to the store and pick it up.  Consumers research products, compare prices, read reviews and then even find directions to retail locations online, but they still prefer to go and buy products they can touch and feel.  Local SEO provides great opportunities for retail businesses.  Local SEO and Google Places Local are becoming vital for service businesses.  When people want to find a good place to eat or drink they usually search online for local establishments.  Google, Facebook, Twitter, Pinterest, Foursquare and others allow people to get reviews from other customers and most importantly, from the people in their circle of trust.

Mobile

The mobile revolution has lead to incredibly small, portable, internet enabled devices that are affordable for almost everyone.  The average person walks around with more computing power than the Apollo 11 in their pocket!  We have the power to communicate with everyone we know and find virtually anything we could need all with a few taps and swipes.  Millions of people use that power every day to decide where to go for lunch and where to go after work.  Mobile marketing and local seo give businesses the power to leverage the mobile revolution and the smart phone explosion to increase their sales quickly.

Social, Local, Mobile

The mobile revolution has changed the way that people communicate and how people spend their money.  Mobile marketing and local SEO is the cutting edge way for businesses to cater to what people want.  People love to be able to find out what their friends like and do, and where they are, all while on the go.  Social, local, mobile.  SoLoMo.

If you want to make sure that your business is taking advantage of the mobile revolution and the smart phone explosion to increase sales, contact Hopp2IT today.  We can be reached at 720-352-0795 or via email at info@hopp2it.com.

 

About Jeff Hopp

Jeff is a Mobile Marketing Expert and Local SEO based in Denver, CO. He works with local businesses to help them leverage the mobile revolution with cutting edge technology including mobile apps and local search engine optimization to increase sales. Jeff has over 15 years of sales and marketing experience ranging from financial services to mortgage lending and has generated over $500M in online and offline transactions.
Google Plus Goes Local

Google Plus Goes Local

Google created a lot of “buzz” around Google Plus, their most recent social networking platform.  The growth rate of the user base has far exceeded all social networks of the past, but many people debate about it’s overall level of success.  Loyal Google fans recognize the social media site as a unique from Facebook and Twitter despite the frequent comparisons.  Businesses are especially finding that have a Google Plus Local Business Page can add substantial marketing and branding power to their online presence and mobile marketing efforts.  Google Places now show up in Google Plus Local, but it is important for local businesses to make sure that they understand a few things about the switch.

Google Plus Goes Local

Social Authority

Google Places was created as a replacement to the old fashioned yellow pages and a way to add businesses to Google Maps.  Not only can the information be found from any internet enabled device, it is continually updated with current information and includes Google Places reviews and photos.  Google Plus Local will allow businesses to truly interact with their customers with verified reviews from Google Plus users and a more photos and videos.  Google Plus Local Pages can also be organized into Google+ circles to allow for filtering and searching with ease.

Connect With Customers

Google Business Listings will show up through a variety of different searches and not only when someone specifically requests information for a location.  Expect to see Google Plus Local Pages when users search Google Maps, Google Plus and Google.com.  It is also quite likely that Google Local Listings will be prevalent when users search using Google Mobile apps and when using Android devices.

Zagat Scoring Comes to Google Plus Local

Google Places used a 5 star scale for their user rating system.  Google recently acquired Zagat and it is clear that one major reason was that the Zagat scoring system is widely recognized and respected.  The Zagat score is very comprehensive because it includes a number of different categories that are specific to different types of businesses.  The scoring system ranges from 0-30 and reflects a wide range of factors which helps customers to make better decisions about where they spend their money.

If you would like to make sure that your business is taking full advantage of Google Plus Local and the mobile revolution to bring customers to your door contact Hopp2IT today.  We can be reached at 720-352-0795 or via email at info@hopp2it.com.

About Jeff Hopp

Jeff is a Mobile Marketing Expert and Local SEO based in Denver, CO. He works with local businesses to help them leverage the mobile revolution with cutting edge technology including mobile apps and local search engine optimization to increase sales. Jeff has over 15 years of sales and marketing experience ranging from financial services to mortgage lending and has generated over $500M in online and offline transactions.

CommentLuv Enabled DoFollow Blog

DoFollow Backlink Love

I installed the free CommentLuv WordPress plugin recently.  I did not opt for CommentLuv premium at this time.  I do like the features that come with the premium version, but I don’t buy many premium plugins and I am still undecided about this one.  The free CommentLuv plugin allows some of the main benefits such as DoFollow links for those who leave comments on your blog.  The free CommentLuv plugin allows you to require visitors to register as a user in exchange for DoFollow links and allowing them to choose from their 10 most recent posts and the plugin also has a setting to allow these features for everyone.  This blog allows anyone to leave a comment and get a DoFollow link to their choice of their 10 most recent posts.  This is a Commentluv enabled DoFollow blog.

Premium Plugin

The Social Enticements feature is one of the most attractive features of CommentLuv premium.  This feature can help your content go viral on Twitter, Facebook and Google+.  When users share your content they will be given even more flexibility and backlink juice when creating backlinks to their sites which makes your site a better place for them to come and leave comments.  Social media sharing can bring traffic to your sites from the social media sites and is also a contributing factor in search engine algorithms.  Social media is a great traffic source.

CommentLuv Premium delivers several other premium features including a couple of different anti-SPAM features that can be especially helpful.  Many people worry about making their blog DoFollow or adding a plugin like CommentLuv because they are worried about the amount of comment SPAM they will get.  CommentLuv Premium can be a great way to encourage comments and interaction from your visitors while keeping SPAM to a minimum.

CommentLuv Premium allows visitors to enter their Twitter ID for even more backlinking power.  Finding relevant high PR blogs that use CommentLuv Premium is an outstanding tool for an effective backlinking strategy.

Another great feature of CommentLuv Premium is the top commentators widget.  Many times this widget is displayed on EVERY posts of a blog.  In some cases that can be thousands of posts.  If you leave enough comments to become one of the top commentators then you would receive THOUSANDS of backlinks!

KeywordLuv

CommentLuv Premium includes Keyword Name which is actually a feature very similar to KeywordLuv.  Visitors are encouraged to enter yourname@yourkeyword and their link will be displayed with only the keyword as the anchor text.  Keyword anchor text links have excellent SEO potential.  KeywordLuv is a free plugin that was created by Stephen Cronin who can be found at his blog More Than Scratch The Surface and @StephenCronin.

CommentLuv and KeywordLuv Enabled DoFollow Blog

I have also installed Keywordluv, so feel free to enter yourname@yourkeyword in the name field when leaving comments.  It will be displayed as “yourname from yourkeyword”.  Comments are moderated so make sure that you leave a comment that actually contributes and shows that you read the content and you will be rewarded with two quality keyword anchor text backlinks to your sites.

About Jeff Hopp

Jeff is a Mobile Marketing Expert and Local SEO based in Denver, CO. He works with local businesses to help them leverage the mobile revolution with cutting edge technology including mobile apps and local search engine optimization to increase sales. Jeff has over 15 years of sales and marketing experience ranging from financial services to mortgage lending and has generated over $500M in online and offline transactions.

How To Succeed At Affiliate Marketing

 

  • Choose a niche. Having a specific target audience will help you to succeed at affiliate marketing.  When you are promoting anything, you chances of success increase dramatically when you are communicating with the right audience.  If you want to make money online fast you need to find people who are ready to buy.  People spend money online in a wide variety of different niches.  With proper research you can probably find something you are passionate about to promote effectively. When you are promoting something you are passionate about you will be more enthusiastic and the work will be easier.  The best way to know exactly what your customer wants is to be your own first customer.  A major key to your success in niche marketing is keyword research
  • Find an offer to promote. Affiliate programs exist for nearly every product imaginable.  You can chose to sell physical products or you can sell information products.  In some cases you can find physical products with relatively low competition and a decent amount of search volume.  Information products can be very profitable and rewarding because they can help people instantly solve their problems.   CPA offers can be an easy way to get started.  You can find high quality  CPA offers and get paid even if you don’t make any sales.  Choose your offers carefully because in order to succeed at affiliate marketing it is important that you only promote quality products so you don’t ruin your reputation.
  • Create quality content. You can create niche web sites, niche blogs, Facebook fan pages, viral ebooks, social networking accounts,  email marketing campaigns and much more to succeed at affiliate marketing.  You need to create relevant, useful, keyword rich content to attract the search engines and visitors so you can get clicks and make sales.  Frequent updates can be very helpful for getting Google’s attention.  If you continually provide good content you will gain a loyal following, attract back links and establish page rank.  If you can achieve good SERP you may receive thousands of visitors from the search engines for free!
  • Drive targeted traffic.  In order to be a successful affiliate marketer you need people to see your offers.  You need to send targeted visitors to your offers and the more the better.  PPC, article marketing, forum posting, social networking posts, blog commenting and viral ebooks are just a few traffic generation methods you should consider if you want to succeed at affiliate marketing.  All of the above have a cost; either time or money.  Carefully track your efforts and results and adjust your activities accordingly.  By carefully choosing your keywords and using search engine optimization strategies you can rank on Google’s first page and potentially receive a substantial amount of free traffic.  There are many different methods for both free web traffic and paid web traffic.  Get Web Traffic Explosion here for FREE and watch your web traffic explode!


Related Blogs

    About Jeff Hopp

    Jeff is a Mobile Marketing Expert and Local SEO based in Denver, CO. He works with local businesses to help them leverage the mobile revolution with cutting edge technology including mobile apps and local search engine optimization to increase sales. Jeff has over 15 years of sales and marketing experience ranging from financial services to mortgage lending and has generated over $500M in online and offline transactions.

    15 Ways to Build Your Subscriber List

    Email marketing can be profitable for any business, no matter what kind of product or service you offer. It is significantly cheaper than other advertising methods and, if done right, helps build loyalty and trust with customers. As a result, you generate more sales and more profits!

    The foundation for successful email marketing is a targeted, permission-based email list. Marketers call contact lists their “goldmine” because it can generate much of their sales revenue. If you’ve built up a list of opt-in subscribers that are qualified and interested in what you have to offer, then you’ve completed the first step and are on your way. Now it’s time to “mine” for gold!

    Below you’ll find several list-building and retention ideas that will help you get the best results from all your email marketing activities:

    1. Provide useful, relevant content. Your visitors will not give you their email addresses just because they can subscribe to your newsletter free of charge. You have to provide unique and valuable information that will be of interest or use to them.
    2. Add a subscription form to every page on your website. Make sure it stands out so it is easy to find. If it doesn’t look cluttered, you may want to include more than one on some pages. For instance, if your opt-in form always appears in the top-left corner of your site, you may want to add one at the end of your most popular articles.
    3. Add subscription forms to your social media pages. Make sure that you don’t waste this valuable source of revenue opportunities. Integrate your sign-up forms with Facebook and more!
    4. Make it easy for readers to sign up. The more information you request, the fewer people will opt-in. In most cases, a name and an email address should suffice. If it’s not necessary, don’t include it here. You can always survey them once they’re customers! We do recommend that you provide a link to your Privacy Policy however.
    5. Publish a Privacy Policy. Let your readers know that they can be confident you will not share their information with others. The easiest way to do this is to set up a Privacy Policy web page and provide the link to it below your opt-in form. (Note: If you don’t have one, put the words “privacy policy generator” into a search engine and you should be able to find a suitable form to use.)
    6. Provide samples of your newsletters and Ezines. This lets potential subscribers review your materials before they sign up to determine if it’s something they’d be interested in.
    7. Archive past newsletters and articles. An online library of past newsletters and articles is both appealing and useful to visitors and builds your credibility as an authority. In addition, if your articles are written with good SEO techniques in mind, they can increase traffic to your website through enhanced search engine positioning.
    8. Give gifts subscribers can actually use. Offer an opt-in bonus for joining your subscriber list! Write an ebook or provide a PDF business report, or even hire a programmer to create downloadable or web-based software. But don’t limit yourself to offering gifts to opt-ins. Give them out when your readers fill out a survey, provide a testimonial, success story, or a great product idea. Let them know when they can expect the next gift offer. Everyone likes to get something for free! And if you pass out “goodies” throughout the year, your subscribers will feel truly appreciated ? and that’s good for business!
    9. Ask your subscribers to pass it on. Word of mouth is a powerful viral technique that works great with email marketing. If your subscribers find your content interesting, amusing or informative, they’ll probably share it with their friends. This can be a great source of new customers, so make sure to remind them to “pass it on”.
    10. Let others reprint your newsletter as long as the content is not modified. If you’re happy to share your content with the universe, then why not! Many webmasters and newsletter publishers are actively looking for high-quality content and, if they reprint your newsletter, you’ll get new subscribers, and more traffic and links pointing to your site.
    11. Include a “Sign Up” button in your newsletter. If you’re using plain text instead of HTML, be sure to provide a text link to your subscription page. You may feel that this is not required because the subscriber is already on your list, but remember that readers will forward your newsletters to others, or reprint them online. Make it easy for them to subscribe!
    12. Add a squeeze page. A squeeze page has one goal ? to acquire opt-ins and build your list. Think of it as a mini-sales letter to go along with your subscription or opt-in gift. It should feature a strong headline and a couple of powerful benefits that should make subscribers salivate to sign up! Once created, use a service such as WordTracker to find hundreds of targeted keywords, and promote your offer using pay-per-click advertising from Google, MSN and Yahoo. Now that should make a splash!
    13. Include testimonials on your squeeze page. This is crucial. Put one or two strong testimonials from satisfied customers on your squeeze page. This can be in any format, but you may find that multimedia (audio or video) is more “believable” and inspires more people to action. To further enhance believability, get permission to use actual customer names, locations and/or urls (Don’t use “Bob K, FL”). Add a note inviting others to participate. After all, it’s free publicity!
    14. Blog religiously. Blogging is a great way to communicate with prospects and potential customers, and creates a nice synergy with your email marketing. Be sure to include your newsletter sign-up form on each page of your blog. You can start a free blog at Blogger or WordPress.
    15. Post on other blogs. Post thoughtful comments and information on similar blogs with a link to your squeeze or opt-in pages. Also comment on others’ blogs through trackbacks. In most cases, your comments will be posted on their blogs with a link back to your site. This is an easy way to generate new traffic and subscribers, and get your brand out there!


    Related Blogs

    About Jeff Hopp

    Jeff is a Mobile Marketing Expert and Local SEO based in Denver, CO. He works with local businesses to help them leverage the mobile revolution with cutting edge technology including mobile apps and local search engine optimization to increase sales. Jeff has over 15 years of sales and marketing experience ranging from financial services to mortgage lending and has generated over $500M in online and offline transactions.