Tag Archives: Email Marketing

Mobile Marketing Consulting Denver

About Us

Mobile Marketing Consulting DenverHopp2IT offers mobile marketing consulting to local businesses in the Denver, Colorado area and nation wide.  Products and services provided include custom mobile applications, mobile websites, social media management, local search engine optimization, online reputation management, video marketing, sms marketing and email marketing.

 

Services are provided in the Rocky Mountain Region including Aurora, Boulder, Denver, Fort Collins and Colorado Springs.  Custom Mobile Applications and Mobile Marketing Consulting is also offered on a remote basis for select clients around the United States.  Ask us for details.

What is Internet Marketing?

Internet Marketing

Let’s start by defining the term.  Although it is constantly changing, at its essence Internet Marketing is the selling of products or services over the internet. It takes in a wide variety of practices and there are a number of different business models that can be followed.   Three basic ones are:

1. Affiliate Marketing: In the real world, we see affiliate marketers all the time – stockbrokers, car salesmen, supermarkets selling magazines, travel agents selling tour packages.  Affiliate marketers are middlemen – they sell a product they don’t make and take a cut, a commission or a mark-up.  No sale, no cut.  The best-known internet-based affiliate marketer is Amazon, but there are at least a bazillion more.

2. E-Commerce: You make widgets.  You put a website online to sell your widgets.  You sell your widgets from your website.  You are an E-commerce business.  Is there anyone left in the world that is not selling on the web?  Yes, but most real-world businesses have a web presence, even if they sell most of their goods in old-fashioned stores.  The lines are blurring more each day.  About 5% of everything sold to consumers today is sold online, with projections ranging as high as 20% in five years.

3. Email Marketing: Think catalog companies.  They buy a list; your name is on that list, so you get a catalog.  Or a thousand.   An email marketer can build a list organically or buy one, then pepper the list with emails until, well, forever.  The cost is virtually zero, (so long, Postal Service, been nice knowing you!) and the rewards can be substantial, $1 or more for every name on the list for well executed email marketing campaigns.  Of course that long-lost Ethiopian prince may do less well.

So what’s in it for you?  Freedom.  Peace of mind.  A creative outlet for your artistic self and your long-dormant fascination with statistical analysis.  What ever you want it to be.  The budding marketing genius inside of you is busting to get started.  Stay tuned.

About Jeff Hopp

Jeff is a Mobile Marketing Expert and Local SEO based in Denver, CO. He works with local businesses to help them leverage the mobile revolution with cutting edge technology including mobile apps and local search engine optimization to increase sales. Jeff has over 15 years of sales and marketing experience ranging from financial services to mortgage lending and has generated over $500M in online and offline transactions.

Email Marketing Service Provider Review

 

Email marketing is a great way to make money online.  In fact, if done correctly email marketing can help you make money on autopilot.  In email marketing the quality of your list is much more important than the size of your list.  In order to make money with email marketing you should strive to have a relationship with your list.  Provide high quality information and content and people will look forward to your next message.  To keep your subscribers interested you should provide quality content directly within at least some of your emails rather than only sending emails with an affiliate link and instructions to click on it.

If you are serious about making money online then you need a professional email marketing hosting account.  Make an investment in your business and get a professional email marketing provider.  You will get better delivery rates, CAN SPAM compliance, email quality, list management and you’ll protect your ISP.

There are many different email marketing services to choose from.  You will find differences in pricing, ease of use and reliability.  My personal favorites are Aweber and GetResponse.  It is highly recommended that you read the terms of service before you decide on your email marketing company.  I also recommend that you have more than one account and more than one email marketing provider.

AWeber Aweber offers free video seminars to help you learn email marketing.  You also get easy WordPress integration as well as the ability to work with Twitter and Facebook.  AWeber includes email templates and subscribtion forms and a comprehensive list of features.  Sign up for AWeber for just $1 here.

GetResponse GetResponse is easy to use, and is quite affordable.  You can easily create beautiful emails in minutes.  You can even include video in your emails.  You get sophisticated tracking tools so you can analyze your campaigns and get a higher ROI.  GetResponse even includes extra free features like online surveys.  Social media integration is included.  Try GetResponse free here.

iContact iContact offers great delivery rates, ease of use and affordable pricing.  You can find email marketing management services at iContact.  With managed services you get to work hand in hand with email marketing experts.  You also get additional premium services like Salesforce integration.  Social media integration is included.  Try iContact for free here.

Vertical Response Vertical Response is integrated with Google Apps, Salesforce and Intuit.  Social media integration is included.  Vertical response has the largest professionally designed email template library in the industry.  They also offer the option to chat with a marketing coach.  Click here to get a free trial.

Constant Contact Constant Contact offers free personal coaching by phone, email and chat and in person.  Social media integration is included.  Constant Contact offers over 400 email templates that you can choose from and customize.  You can get a 60 day trial for Constant Contact here.

All of the email marketing companies above are good choices, they just have a few differences.  Choose the sites you’re most comfortable with, but be sure to read the terms of service to make sure that your campaign complies with the rules.  You can usually move your list later but you’ll probably have to require them to opt in again and you will most likely lose some subscribers.  Don’t worry too much about losing a few subscribers though.  List building is an ongoing process if you want to make money online with email marketing.  Choose a good email marketing service to get the tools you need to make money online while you sleep.

 


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About Jeff Hopp

Jeff is a Mobile Marketing Expert and Local SEO based in Denver, CO. He works with local businesses to help them leverage the mobile revolution with cutting edge technology including mobile apps and local search engine optimization to increase sales. Jeff has over 15 years of sales and marketing experience ranging from financial services to mortgage lending and has generated over $500M in online and offline transactions.