Tag Archives: denver internet

what is solomo?

What Is SoLoMo?

SoLoMo?

what is solomo?

Social. Local. Mobile.  It is the future.

The internet is full of acronyms, and in fact the internet really took off on the back of a famous acronym, AOL or America Online.  AOL helped change the way that people communicate with one another.  They made it easy for anyone to have a free email account and send a message to another person in minutes, not days.  We are in the midst of another massive change in the way we communicate. The mobile revolution has put the power of the internet in the palm of our hand and the way we buy things and communicate with businesses and each other will never be the same.

Social

Humans are social animals.  Humans need other humans.  Our success has been based on coming together to accomplish shared goals for mutual benefit.  We also enjoy the companionship of like minded people and so we form communities and networks and groups.  These relationships with like minded people give us the freedom to trust their opinions much more than we do people outside our circles.  We are much more likely to try something new if someone we trust has recently tried it and liked it.

Local

For most people, the internet has replaced the Yellow Pages.  It has been reported that 97% of consumers search online for the things that they want to buy.  Frequently people will research their purchase online and then go to the store and pick it up.  Consumers research products, compare prices, read reviews and then even find directions to retail locations online, but they still prefer to go and buy products they can touch and feel.  Local SEO provides great opportunities for retail businesses.  Local SEO and Google Places Local are becoming vital for service businesses.  When people want to find a good place to eat or drink they usually search online for local establishments.  Google, Facebook, Twitter, Pinterest, Foursquare and others allow people to get reviews from other customers and most importantly, from the people in their circle of trust.

Mobile

The mobile revolution has lead to incredibly small, portable, internet enabled devices that are affordable for almost everyone.  The average person walks around with more computing power than the Apollo 11 in their pocket!  We have the power to communicate with everyone we know and find virtually anything we could need all with a few taps and swipes.  Millions of people use that power every day to decide where to go for lunch and where to go after work.  Mobile marketing and local seo give businesses the power to leverage the mobile revolution and the smart phone explosion to increase their sales quickly.

Social, Local, Mobile

The mobile revolution has changed the way that people communicate and how people spend their money.  Mobile marketing and local SEO is the cutting edge way for businesses to cater to what people want.  People love to be able to find out what their friends like and do, and where they are, all while on the go.  Social, local, mobile.  SoLoMo.

If you want to make sure that your business is taking advantage of the mobile revolution and the smart phone explosion to increase sales, contact Hopp2IT today.  We can be reached at 720-352-0795 or via email at info@hopp2it.com.

 

About Jeff Hopp

Jeff is a Mobile Marketing Expert and Local SEO based in Denver, CO. He works with local businesses to help them leverage the mobile revolution with cutting edge technology including mobile apps and local search engine optimization to increase sales. Jeff has over 15 years of sales and marketing experience ranging from financial services to mortgage lending and has generated over $500M in online and offline transactions.
Google Plus Goes Local

Google Plus Goes Local

Google created a lot of “buzz” around Google Plus, their most recent social networking platform.  The growth rate of the user base has far exceeded all social networks of the past, but many people debate about it’s overall level of success.  Loyal Google fans recognize the social media site as a unique from Facebook and Twitter despite the frequent comparisons.  Businesses are especially finding that have a Google Plus Local Business Page can add substantial marketing and branding power to their online presence and mobile marketing efforts.  Google Places now show up in Google Plus Local, but it is important for local businesses to make sure that they understand a few things about the switch.

Google Plus Goes Local

Social Authority

Google Places was created as a replacement to the old fashioned yellow pages and a way to add businesses to Google Maps.  Not only can the information be found from any internet enabled device, it is continually updated with current information and includes Google Places reviews and photos.  Google Plus Local will allow businesses to truly interact with their customers with verified reviews from Google Plus users and a more photos and videos.  Google Plus Local Pages can also be organized into Google+ circles to allow for filtering and searching with ease.

Connect With Customers

Google Business Listings will show up through a variety of different searches and not only when someone specifically requests information for a location.  Expect to see Google Plus Local Pages when users search Google Maps, Google Plus and Google.com.  It is also quite likely that Google Local Listings will be prevalent when users search using Google Mobile apps and when using Android devices.

Zagat Scoring Comes to Google Plus Local

Google Places used a 5 star scale for their user rating system.  Google recently acquired Zagat and it is clear that one major reason was that the Zagat scoring system is widely recognized and respected.  The Zagat score is very comprehensive because it includes a number of different categories that are specific to different types of businesses.  The scoring system ranges from 0-30 and reflects a wide range of factors which helps customers to make better decisions about where they spend their money.

If you would like to make sure that your business is taking full advantage of Google Plus Local and the mobile revolution to bring customers to your door contact Hopp2IT today.  We can be reached at 720-352-0795 or via email at info@hopp2it.com.

About Jeff Hopp

Jeff is a Mobile Marketing Expert and Local SEO based in Denver, CO. He works with local businesses to help them leverage the mobile revolution with cutting edge technology including mobile apps and local search engine optimization to increase sales. Jeff has over 15 years of sales and marketing experience ranging from financial services to mortgage lending and has generated over $500M in online and offline transactions.
google+ local

Google+ Local Replaces Google Places

Surprisingly, Google has made another major change.  No, it’s not a panda from venice or a farmer or even a penguin.  Google Places will become Google+ Local.  Google+ Local is now simply a tab on your Google+ profile.  Google launched Google+ in June of 2011 and acquired Zagat in September 2011.  Google+ Local is the integration of Zagat into search results.  You can find reviews from friends, scores and Zagat reviews at plus.google.com/local.

google+ local

  Update Your Google+ Page Today!

It is very important for businesses to update,claim or create a Google+ Local page right away.  Google has already begun showing these new pages in search results and their is a good chance you may need to fix something on your page.  Many of the pages are in the wrong category which will hurt their visibility in search results.  Many pages have no photos and simply display a picture of a map of the location.  Many pages have no reviews or citations.  Most pages have limited or incorrect information listed.  Millions of pages were created and are still unclaimed.  Most business owners probably don’t even know their Google+ Local Score.

Huge Opportunity For Local Businesses

The huge opportunity for businesses right now is to take advantage of the massive change that Google has forced on the internet in the last couple of years.  Mobile local search is a driving force in advertising and Google has created a free way for any business to participate in the incredible infrastructure that has already been built.  Most businesses should have a website, a mobile website and probably a Facebook Fan Page at the least, but the most important thing a business can do to get more customers online over the next year is focus on their Google+ Local page.  Google knows that mobile local search and mobile marketing is a the most powerful trend in history and they want to own as much of it as possible.  Android and Google+ Local give them a powerful force.  Google has billions of users and in order to keep them happy they have spent the last couple of years cleaning up the internet, or at least their search results.  As they say, “Google’s primary objective is to provide safe, relevant experiences for our users.”  Accurate data is key.  Google Places and now Google+ Local allows them to provide a “safe, relevant experience” because they have more control.  Right now an opportunity exists because millions of Google+ Local pages have very little and or inaccurate data right now and simply by updating their information, making sure they are in the proper category and have a few photos a business can improve search visibility and most importantly, this is an easy opportunity to stand out from your competition.  The restaurant, bar or real estate agent or dentist that has a picture is going to look a lot more appealing than the one that just shows a boring picture of a map.  Businesses that take advantage of this opportunity now will certainly get a head start on their competition.  Mobile local search is a growing phenomenon worldwide and leveraged properly can lead to more customers, customers that buy more often and customers that buy more widgets.

Hopp2IT can help your business leverage the power of Google and the mobile revolution in order to do more business.  Click here to get started now!

 

About Jeff Hopp

Jeff is a Mobile Marketing Expert and Local SEO based in Denver, CO. He works with local businesses to help them leverage the mobile revolution with cutting edge technology including mobile apps and local search engine optimization to increase sales. Jeff has over 15 years of sales and marketing experience ranging from financial services to mortgage lending and has generated over $500M in online and offline transactions.