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How The New Google Plus Local Changes Will Impact Businesses

How The New Google Plus Local Changes Will Impact Businesses

Google Local Google+ Local has been anticipated by quite a few and now that it is finally here it is extremely important that businesses understand how this change will impact them and what they should do.  Businesses that are smart enough to utilize the amazing free service that Google offers will have a tremendous advantage over their competition.   Here are a few ways that you can maximize the impact that Google Plus Local has on your bottom line. Google+ Local Tab Most people reading this probably already have a Google Plus account and a Google Page for their business, but if you don’t, you can set one up here.  The interface now includes more tabs, one of which is “Local”.  It may be under the more tab, but you can drag it to the dock.  I moved “Local” and “Pages” out because I use them more than “Photos” and “Games”.  The Local tab allows you to instantly see any restaurants and businesses that are nearby.  Local is powerful for all local businesses, but because of the Zagat integration restaurants seem to be the type of businesses that are most excited about the recent changes.  Local Places/Pages are ranked based on their location and their rating with a special weight given to the opinions of a users connections (what your friends like and do online affects your search results.). Google Places Pages show up in a variety of Google searches, and frequently show up in mobile searches and not just Android devices, most iphone and ipad users like to “Google” anything they need to find too.  In fact, more than 50%...