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How The New Google Plus Local Changes Will Impact Businesses

Google Local

Google+ Local has been anticipated by quite a few and now that it is finally here it is extremely important that businesses understand how this change will impact them and what they should do.  Businesses that are smart enough to utilize the amazing free service that Google offers will have a tremendous advantage over their competition.   Here are a few ways that you can maximize the impact that Google Plus Local has on your bottom line.

Google+ Local Tab

google+ home local more

Most people reading this probably already have a Google Plus account and a Google Page for their business, but if you don’t, you can set one up here.  The interface now includes more tabs, one of which is “Local”.  It may be under the more tab, but you can drag it to the dock.  I moved “Local” and “Pages” out because I use them more than “Photos” and “Games”.  The Local tab allows you to instantly see any restaurants and businesses that are nearby.  Local is powerful for all local businesses, but because of the Zagat integration restaurants seem to be the type of businesses that are most excited about the recent changes.  Local Places/Pages are ranked based on their location and their rating with a special weight given to the opinions of a users connections (what your friends like and do online affects your search results.).

Google Places Pages show up in a variety of Google searches, and frequently show up in mobile searches and not just Android devices, most iphone and ipad users like to “Google” anything they need to find too.  In fact, more than 50% of all searches for local businesses such as restaurants are already done from mobile devices.  Recently, on Valentines day, 65% of searches for the word restaurant were from a mobile device.  This trend will only continue as millions of new mobile devices are activated every day.

g+How Can Businesses Leverage Google Plus Local?

Businesses can take advantage of Google Plus Local by creating a free page and then properly optimizing and updating the page to make sure that as many people as possible see it.  Many people will immediately call or visit one of the first three listings they see, so ranking highly is important.  Many people will want to review the businesses Google Page and look at pictures, watch videos and read reviews from customers, so it is important that to make the business page appealing.  Many people will choose to continue to research the businesses they find through Google Plus Local and will either click on the link to the companies website (if there is one) or they will search the business name in Google and review the results, so it is also important for businesses and people to make sure they have a good online reputation.

To make sure that your business is ready to deal with the changes to Google Plus Local and the impact they will have on your business, contact Hopp2IT today!

About Jeff Hopp

Jeff is a Mobile Marketing Expert and Local SEO based in Denver, CO. He works with local businesses to help them leverage the mobile revolution with cutting edge technology including mobile apps and local search engine optimization to increase sales. Jeff has over 15 years of sales and marketing experience ranging from financial services to mortgage lending and has generated over $500M in online and offline transactions.
Google Plus Goes Local

Google Plus Goes Local

Google created a lot of “buzz” around Google Plus, their most recent social networking platform.  The growth rate of the user base has far exceeded all social networks of the past, but many people debate about it’s overall level of success.  Loyal Google fans recognize the social media site as a unique from Facebook and Twitter despite the frequent comparisons.  Businesses are especially finding that have a Google Plus Local Business Page can add substantial marketing and branding power to their online presence and mobile marketing efforts.  Google Places now show up in Google Plus Local, but it is important for local businesses to make sure that they understand a few things about the switch.

Google Plus Goes Local

Social Authority

Google Places was created as a replacement to the old fashioned yellow pages and a way to add businesses to Google Maps.  Not only can the information be found from any internet enabled device, it is continually updated with current information and includes Google Places reviews and photos.  Google Plus Local will allow businesses to truly interact with their customers with verified reviews from Google Plus users and a more photos and videos.  Google Plus Local Pages can also be organized into Google+ circles to allow for filtering and searching with ease.

Connect With Customers

Google Business Listings will show up through a variety of different searches and not only when someone specifically requests information for a location.  Expect to see Google Plus Local Pages when users search Google Maps, Google Plus and Google.com.  It is also quite likely that Google Local Listings will be prevalent when users search using Google Mobile apps and when using Android devices.

Zagat Scoring Comes to Google Plus Local

Google Places used a 5 star scale for their user rating system.  Google recently acquired Zagat and it is clear that one major reason was that the Zagat scoring system is widely recognized and respected.  The Zagat score is very comprehensive because it includes a number of different categories that are specific to different types of businesses.  The scoring system ranges from 0-30 and reflects a wide range of factors which helps customers to make better decisions about where they spend their money.

If you would like to make sure that your business is taking full advantage of Google Plus Local and the mobile revolution to bring customers to your door contact Hopp2IT today.  We can be reached at 720-352-0795 or via email at info@hopp2it.com.

About Jeff Hopp

Jeff is a Mobile Marketing Expert and Local SEO based in Denver, CO. He works with local businesses to help them leverage the mobile revolution with cutting edge technology including mobile apps and local search engine optimization to increase sales. Jeff has over 15 years of sales and marketing experience ranging from financial services to mortgage lending and has generated over $500M in online and offline transactions.