Why Do I Need An App?
The same reason you needed a website. A mobile app is the most cutting edge way to get new customers and stay in touch with your current customer base.
Should everyone have a mobile app?
No. Although most businesses can benefit from a mobile app, not every business needs one. They are best for businesses who have repeat customers and businesses that like to offer special deals, coupons and rewards programs. They are great for businesses that take appointments or reservations.
How can a custom mobile app help my business make more money?
A custom mobile app can help your business make more money in three ways. An effective mobile app marketing campaign will help you get current customers to spend more money, spend money more often, and also help deliver new customers. You start by engaging you current customers. You offer them a cutting edge piece of technology that includes special offers, exclusinve discounts and helpful tools they will actually use. You can include useful tools like mortgage calculators, tip calculators and featured attractions. Your custom mobile app should encourage your customers to share their opinions and photos with you. Exclusive coupons can be used to encourage your customers to spend more money with each transaction. Loyalty programs can be used to encourage your customers to spend money with you more often. Built in sharing when your customers redeem your offers can help you leverage social proof and viral marketing to spread your message and attract new customers.
Is a custom mobile app expensive?
A custom mobile app can be extremely affordable for most businesses especially when compared to the tremendous value provided. Having a custom mobile app developed can involve a substantial investment when very sophisticated features are involved. Many apps can be developed for $1k-$10k however more complex applications often approach $100k.
Do my customers have to pay to use the mobile app?
You can offer apps that require payment for download, but the best option is to offer a free app for your customers to encourage even more downloads. Once customers have your app they can make purchases from within your app and receive special offers to drive them to your store.
Aren’t mobile apps just for big businesses?
Many big businesses are offering mobile apps for their customers like Starbucks and Safeway. These apps are popular because they offer coupons and rewards and they make it easier to do business with the company. It is possible for small businesses to utilize the same strategy using affordable mobile app technology.