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How to Set Up a Coupon in Google Plus Local

Google Plus Local is a powerful new marketing tool for your business.  Make it your top marketing priority to claim your free Google Plus Local listing.  To leverage your results as quickly as possible, here is a guide to setting up a coupon on Google Plus Local: Google Offers.  Setting up a coupon through your Google Plus Local is very simple.  Just access Google Offers and Deals under the Offers tab in the top left corner of the page, click New Offer and create your coupon. Coupon information.  On the Google Offers screen, fill out the pertinent information for your coupon offer.  Start with a headline with up to 25 characters, make sure it will grab the attention of your prospective customers, and make it rich in keywords.  You can add a sub-heading with as many as 35 characters and you should use this opportunity to further promote your coupon.  In the details section, list the essential information about the deal, including costs and restrictions, such as an expiration date.  You can only run one Google Offer at a time, but you can change the offer whenever you like.  Insert an image if you like and a coupon code to optimize results and expedite tracking. Publish your offer. You can preview your coupon as you create it on preview screen.  To publish, simply click the publish button and within 24 hours you go live.  To edit your coupon or set preferences for either mobile or print coupons, simply access the deal via the Google Offers button. Start taking advantage of all that Google Plus has to offer your business...

9 Advantages of Using Google Plus Local

Google is giving away an amazing gift to smart businesswomen (and men) and if you are not taking advantage of their offer, you are missing a huge opportunity.  Google Plus Local can become your most cost-effective marketing tool, and you need to fire up this money-making machine.  Let me show you nine benefits of using Google Plus Local. 1) It’s free!  Come on, you can’t get more cost-effective that free.  Not even a set up charge.  You know people use Google – it’s crazy not to let people know where you are. 2) Google Advertising.  Claim your rightful place on Google Plus Local and you can then access several Google Advertising tools available to you and your business. 3) Customer review forum.  Once you set up your Google Plus Local account, you have a perfect spot for your satisfied customers to post positive reviews and testimonials.  For less-than-satisfied customers, you can openly address and handle complaints to that potential customers can see for themselves that you are eager to work with customers to make them happy. 4) Google Maps.  You’ve seen a few business embedded in Google Maps when you zoom in - very few.  Be one of the few.  Google will place a marker for your business on Google Maps, and if you act now, you will be one of those identified businesses. 5) The new Yellow Pages.  You’ve seen the statistics – over 97% of all consumers search on the web to find local businesses.  The Yellow Pages is so last century.  If you want new customers to find you, a Google Plus Local listing is essential....

Understanding the New Google Plus Local

Not long ago, Google rocked the Internet business community when it announced that Google Places was changing its name.  In addition to renaming it Google Plus Local, the boys and girls at Google HQ moved the service to their relatively new social networking platform, Google Plus.  The functionality didn’t change much, but was just upgraded to provide both businesses and consumers with more options.  Here are the new features and benefits: Social networking and Google Plus Local Google Plus is a fully functioning social networking platform and Google Plus Local is nicely integrated.  Now businesses can interact with their customers and prospects by posting to their Google Plus Local pages.  In addition to posting updates, you can send and receive private messages, promote yourself to develop a following, group your followers into categories (known as “circles” on Google Plus) and even review other businesses using your Google Plus business profile.  These dynamic social networking features offer a wide range of lucrative opportunities for staying close to your customers and prospects in unique and powerful ways. Google Plus Local reviews Google Plus solves your biggest problem with the way customers review your business:  customers who want to leave reviews must be signed in to their Google Plus account.  That fact means there will no longer be anonymous reviews, which delivers two very important benefits: 1) malicious reviewers will no longer be able to operate, and 2) you will know who reviewed your business and you can respond to them through their Google Plus profile. In addition, replacing the old 5 star rating system is the Zagat 30-point rating scale that...

More Mobile Devices Than People?

Brace yourself; this might strike you as a something to worry about.  However, it is also proof that this is a great business opportunity if you are willing to embrace it. Cisco Systems, the leading networking company in the world, estimates that the number of mobile devices will surpass the number of human beings on the planet by the end of 2012.  Cisco goes on to predict that in four short years, there will be over 10 billion mobile-connected devices on said planet, exchanging 130 exabytes of data annually, roughly equal to 33 billion DVD’s.  All that communicating will be done by only 7.3 billion earthlings in 2016. And this growth will occur after mobile data traffic already expanded eight-fold in the last ten years. The Internet may have seemed new in 2000, but it was already imbedded in our daily lives.  We have never seen an industry or a communication medium accelerate like this before. Here is the most astonishing finding of the Cisco study:  Average smartphone usage almost tripled in 2011. Other key points: Smartphones represent only 12% of  handsets in use today worldwide, but they handle over 82% of total mobile data traffic. In 2011, the typical smartphone generated 35 times more mobile data traffic than the typical basic-feature cell phone. What’s in store for humanity when the machines overtake us in sheer numbers?  Only time will tell.  For now, let’s focus on the staggering opportunities the massive growth of the smartphone industry present for those of us who know how to capitalize on the fantastic power of mobile marketing and apply it to our own businesses. Mobile...
Custom Mobile Applications

Custom Mobile Applications

Leverage The Mobile Revolution Smart businesses are leveraging the popularity of smartphones by using custom mobile applications to stay in touch with customers.  Mobile applications allow convenient communication between customers and businesses and can be extremely helpful to both.  The powerful mobile revolution provides a many different ways to use technology to serve peoples wants and needs. Customers Love Custom Mobile Applications Customers can use mobile apps in many different ways to save time, save money and have fun.  Mobile apps can help customers find and contact the business they need, and then help the customer check in for a loyalty coupon and save money.  A mobile app is a great way to make a reservation at a favorite restaurant or club.  Mobile apps can make it easy to schedule appointments with doctors, dentists, chiropractors, hair salons, tanning salons and massage parlors and other professionals like realtors, CPA, attorneys, financial advisors, insurance agents and loan officers.  Mobile applications can even include special tools like tip calculators, car payment calculators and mortgage payment calculators.  With a mobile app it is easy to find out about exclusive discounts and share valuable deals with friends with a few simple taps and swipes. Businesses Love Custom Mobile Applications Businesses can use mobile applications to find new customers and to provide better service to the customers they already have.  Any business that wants to stay in touch with their customers and prospects should consider a custom mobile application.  Mobile apps provide significant value to customers and that provides a great opportunity for any business to stay top of mind.  In addition to providing many...